Matthew Allanson - Head PGA Professional

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Matt returned to the Sand Martins Golf team as Head PGA Professional in January 2018 following 4.5 years in Dubai, United Arab Emirates. During his time in Dubai, Matt was fortunate to work with some of the world’s best players, including numerous PGA Tour, European Tour, Challenge Tour and MENA Tour Professionals. Matt was also a high-performance coach for the Saudi and UAE National teams, as well as providing coaching to golfers of all levels whilst working at the European Tour Performance Institute, Jumeirah Golf Estates.

Having helped 1000's of golfers with their games over his 14 years as a Golf Professional, Matt's mission is to help golfers of all levels fulfil their potential through evidence based training and personalised coaching programs. All lessons are inclusive of state-of-the-art technologies and can be taken in our Sand Martins Performance Studio, on the range or on the golf course.

Have a look at some of Matt's coaching on Instagram @swingnutgolf


TUNE UP – £50.00

 45 Minute Golf Lesson in the Golf Performance Studio at Sand Martins Golf Club


FLAT PACK – £100.00

3 x ½ Hour Golf Lessons in the Golf Performance Studio at Sand Martins Golf Club


6 Hours of coaching analysis including TrackMan Combine testing, on course coaching and Performance Studio use. Ideal for a winter development program.

TRACKMAN VIRTUAL GOLF - 18 HOLES HIRE (2 HOURS) - Up to 4 Players - £150

TrackMan Virtual Simulator Golf offers some of the most prestigious courses, including Innisbrook, Muirfield Village, The Grove, Albany, The PGA National, Royal Portrush, Royal Troon as well as the four legendary St Andrews Links Courses, amongst many others. Enjoy as a group or individually with coaching available throughout your round.


 To book a coaching session with Matt  telephone:  0118 977 0265


'Get into Golf'

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Fun Seekers Welcome!

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Sand Martins Golf Club have teamed up with England Golf to introduce the “Get into Golf” Campaign for golfers old and new. Whether you are brand new to the game, or looking to improve as an existing player, come and join us in a fun, relaxed environment with our PGA Professional Team.


Dates TBC 




T: 01189 770265




Daniel Radcliffe - PGA Professional | Personal Trainer & TPI Certified

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As well as being a PGA Professional, Daniel has expanded his knowledge by becoming a Level 3 Personal Trainer, attaining certification in TPI (Titleist Performance Institute) and the Level 2 degree in TrackMan. 



Inspired by TPI; Daniel has designed a program to help golfers of all abilities assess their golfing body and to help the student understand how much their swing is influenced by their physical make-up.

"Efficiency beats style - It is great having a swing that is technically sound, but if you don't have a consistent ball flight.....what is the point?"



The Golfer’s Physical Screen (Head to Toe Screen) (45 Minutes) – £25

Daniel’s “Head to toe” screen involves 16 tests which look at fundamental movements of the muscles and joints. Once the screen is completed Daniel will talk you through the results, discuss what swing characteristics can be expected, what areas of the body are responsible and what can be developed to improve performance.

The Body and Swing Analysis (2 hours) - £90

You first complete the “Head to Toe” screen; next Daniel will do a swing, ball flight and equipment evaluation. This will involve video analysis of the swing, the TrackMan launch monitor capturing ball flight and swing data, plus an assessment of the length and lie of your clubs. 


If you want to learn more about what TPI is, then visit




“I enjoy using the latest technology in order to analyze golfers and optimize performance; in my opinion TrackMan is the best tool for the job. It allows the coach to illustrate how the golfer’s swing affects the ball flight in a way that the pupil can easily interpret and understand.”

All our coaches at Sand Martins use TrackMan at no extra cost during lessons, therefore if you want to have TrackMan analysing your game; then speak to your Sand Martins Golf Professionals today. If you want to learn more about the benefits of TrackMan then visit




30 Minute lessons

Adult - £35
Junior – £30

45 Minute lessons

Adult - £45

1 hour lessons

Adult - £60
Junior - £50



Course of 6 x 30 minute lessons £175 (normally £210)

Course of 6 x 45 minute lessons £225(normally £270)

Course of 6 x 60 minute lessons £300 (normally £360) 


“I love golf … pure and simple. I want everyone to enjoy golf as much as I do; so if there is anything I can do to help you achieve your goals then I will do my best to ensure that happens.”

Facebook page: @thegolfperformancewizard

Instagram: @the_gpw


TRACKMAN Launch Monitor

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The TrackMan IIIe - the choice of the PGA TOUR and The R&A

The TrackMan IIIe unit is the industry’s most accurate: measuring the golf swing and entire flight of the ball from impact to landing while displaying its 3D trajectory in real time. The first of its kind to measure the complete path of any shot, ranging from 6 foot pitches to 400-yard drives, TrackMan IIIe pinpoints the landing position with an accuracy of 1 foot at 100 yards. All clubface, swing and ball flight data, from club speed to hang time, is illustrated and delivered in easy to understand, scaleable data.

TrackMan IIIe is a wireless device, allowing you to instantly sync your ball flight data directly to your iPhone, iPod Touch or Android. Download the App and take control of your distances!

Our PGA Professional TRACKMAN Services include:

- Complete Custom Club and Ball Fitting

- Golf Lessons

- Distance Gapping Sessions

- Golf Day Services

- TRACKMAN Combine Tests

Book your TRACKMAN experience today from as little as £35

Call: 0118 9770 265 or Email:

Change your game today with TRACKMAN IIIe




Symon O'Keeffe - PGA Advanced Professional

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PGA Advanced Professional

Symon joined Sand Martins in 2012 following 8 years at The Berkshire Golf Club. Upon Graduating with the PGA in 1996 Symon has learnt from some of the best attending an extensive amount of CPD events throughout the country. Symon’s teaching has seen him achieve recognition and awards as ‘Coach of the Year’ within the county in both 2017 & 2018.

Being Trackman University and Golf Psychology Certified Symon believes in staying at the forefront of modern coaching techniques and is a recognised Club Fitting Specialist who works closely with all the leading brands.

Symon has pioneered a number of specialist coaching programmes in association with England Golf to provide coaching to the visually impaired and the award winning Feel Inspired Golf Academy for young people with SEND. His popular ‘Performance Academy’ continues to prove successful for those who are highly committed to improving their game.

I believe every player is unique and therefore it is vital to understand my pupils’ aspirations and objectives. This allows me to help them fully achieve their goals. Everyone learns in different ways, my approach is to find the most effective way for that individual’


1 Hour Consultation – Priced at an ‘introductory’ rate, the session provides the time to receive an ‘in depth’ swing analysis using video and provides a practice plan to ensure improvement in your game. £65

45 Minute Lesson         £50 

1 Hour Lesson              £70

9 Hole Playing Lesson

 The Ultimate Golfer Packages

These packages are designed to achieve the long-term goals and aspirations of the player. They cover all aspects of game improvement including individualised GASP eBook containing your lesson history, club distance gapping, practice plans and on course coaching with scoring strategies.

12 x 1 Hour lessons, 2 x 1 Hour on course lessons, 30 minute short game session £800 (normally £1'075) Save £27

24 x 1 Hour lessons, 4 x 1 Hour on course lessons, 1 Hour short game session £1,500 (normally £2'150) Save £650

 To book a lesson with Symon telephone 0118 977 0265


Ladies 'Get into Golf' Sessions

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Have Fun and Keep Active - Get into Golf

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Here at Sand Martins we pride ourselves on introducing people to the Game of Golf and showing them the enjoyment that can be gained from becoming a golfer.

If you, or someone you know, would like to 'Give Golf a Go' our Beginners and Improvers sessions are the perfect place to start.

These sessions are a great opportunity to see if golf is the game for you in the relaxed surroundings of Sand Martins Golf Club, with coaching from a  PGA Professional.

Sessions are on a roll up basis at a cost of £15 per session which includes coffee served afterwards in our clubhouse

All equipment is provided and trainers are fine to wear if you do not have golf shoes.

These sessions are 60 minutes and take place at 09:30 on the following dates:


Wednesday 20th July

Wednesday 27th July

Wednesday 3rd August

Wednesday 10th August


Thursday 14th July

Thursday 21st July

Thursday 28th July

Thursday 4th Aug

If you would like to come along or try a session please contact PGA Professional Symon O'Keeffe or Assistant Professional Daniel Radcliffe


Junior Coaching

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Sand Martins has held the GolfMark and ClubMark accreditations since 2008. GolfMark is the official 'quality' standard set by the EGU and the EWGA, ClubMark is the Sport England mark of high quality junior clubs.

At Sand Martins we are always keen to develop golf and especially amongst the juniors. We have re-launched our Junior Coaching Programme to make sure all levels of junior golf are being catered for.


This is based on the Junior Golf Passport programme which is the Golf Foundation's national learning scheme for young people in Great Britain.  It includes a series of achievable targets and teaches junior golfers the rules and etiquette of golf.  The emphasis is on having fun whilst learning; it is a comprehensive, progressive, structured programme designed to help young people learn to play the game of golf.  The main subjects covered putting, short game, long game, playing and the Golfers Code.  The session is open to junior members and non-members. It is essential that they have a wood, iron, wedge and a putter to bring with them.

For more information on the how the Junior Golf Passport works visit



At Sand Martins we pride ourselves in making sure that your children have the most enjoyable time learning and playing golf. Therefore, Daniel offers individual tuition for juniors at the following prices

30 Minutes - £25

1 Hour - £45

To reserve a place on any of our Junior courses, to arrange an individual lesson or if you have any further questions please contact Symon or Daniel on:
Tel:  0118 977 0265    Email:
















Dan Kean - PGA Professional

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Dan is a PGA Qualified Professional, Level 2 coach and has a HND Golf and Business diploma.

Golf Background
Dan started playing when he was 11 with his father for fun; he developed a real love and talent for the game and by the age of 16 was playing off a 2 handicap. Dan played for many years at Tylney Park and was unbeaten as an amateur in scratch events for the club.

He turned Professional at the age of 21 and moved to Australia, he played the Von Nida tour and across the east coast. Spent spare time coaching in Perth and picked up fantastic experience and understanding of the golf swing.  Now back in England, Dan is focused on passing on this knowledge and coaching golf full time.

Coaching Philosophy
Dan believes anyone can play golf regardless of age or physical ability; he believes in tuition through the act of feel and believes it is how the human body learns and adapts best. He loves working with golfers at all levels and gets huge satisfaction from seeing others improve and enjoy their own game.


1 Hour Consultation – Priced at an ‘introductory’ rate, the session provides the time to receive an ‘in depth’ swing analysis using video and provides a practise plan to ensure improvement in your game. £55

30 Minute Lesson

45 Minute Lesson

1 Hour Lesson

Game Development Programme

Course of 6 x 30 minute lessons £150 (normally £180)
Course of 6 x 45 minute lessons £225 (normally £270) 

Course of 6 x 1 Hour minute lessons £300 (normally £360) 

9 Hole on course lesson £75


Group Lesson

"MAGIC 4 BALL"  - £50 each (4 players required)



Andrew Hall - PGA Professional

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Andrew Hall is available for private golf lessons at Sand Martins Golf Club.

A past teaching panellist with both Golf World Magazine and Golf International Magazine his instruction articles were featured regularly in the publications and he enjoys the reputation of being one of the foremost coaches in the UK.

Andrew’s philosophy is very simple – to see genuine improvements in all aspects of your game, coaching should be seen as an ongoing development plan – structured and designed to take you from where you are now, to where you want to be.

For new pupils, Andrew recommends either a 1 hour or 1½ hour consultation session, when he has the time to provide an overview of both your long and short game.

If you would like to give Andrew the opportunity to take your game to a new level, you can either email him at or telephone 0118 9770265 to book your appointment.


90 Minute Consultation – priced at an ‘introductory’ rate, the session is designed to allow time to look at both the long game and short game using GASP Systems video analysis and TrackMan to give the pupil a clear way forwards for improvements in both areas of the game.

1 Hour Consultation – the perfect length of time to provide a detailed analysis of long game swing technique and provide the pupil with a practise plan and schedule to make the necessary improvements.

45 minute lesson

30 Minute Lesson




Gift vouchers may be ordered online or by telephoning us on 0118 9770265 - 'click here' for all our gift options

6 lessons 

45 minute lessons - £330 (save £30 - normally £360)

30 minute lessons - £220 (save £20 - normally £240) 

1 hour consultation lesson plus 2 x 45 minute follow up lessons - £180 (normally £195)

9 Holes on course instruction with Andrew - £130 (normally £160)

CORPORATE GOLF DAYS – ‘make your golf day the one they remember’

Andrew has a wealth of experience in the field of corporate entertainment and has been retained by 'blue chip' companies such as BMW, Esso and Phillips to look after their golfing clients. His golf clinic is extremely popular for being both entertaining and a tremendous 'learning experience'.

Guests can also be filmed from the 1st tee with a video playback provided during pre-dinner drinks, when each player receives a personal swing analysis from Andrew. Swing sequence pictures with personalised tips can also be provided for your guests to take away with them. 

For more information and prices please contact Andrew either by email at or telephone 0118 977 0265



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Whatever your handicap, age or ability - we will improve your game

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Under the direction of PGA Professional and General Manager Andrew Hall, our team of coaches offer a wide range of tuition to suit your personal needs.

Collectively they have a proven track record of helping literally thousands of players reach their potential.

Lessons are available seven days a week which can be indoors in our 'state of the art' performance studio or outside on our 18 hole golf course and superb practice facilities, which consist of a full length driving range with grass tee area, a chipping / pitching green with practice bunker and two putting greens.

We also have a number of covered bays, which allows lessons to take place in all conditions.

Our coaches use the very latest in video and ball flight technology, which includes G.A.S.P and TrackMan to help your understanding of the game.

Lessons may be taken individually or in groups. Our classes and coaching packages are designed to meet the needs of all golfers and all abilites.

Sand Martins also holds the status of an 'Inclusive Club' by England Golf in recognition of our coaching programmes with visually impaired and children with SEN.

If you are new to the game and do not have clubs – don’t worry, we will provide equipment for your first ‘taster sessions’ at no extra cost.

Why not buy some golf tuition as a present for a friend or loved one?


  To visit our on line store